My Holy Grail Beauty Products for 2025

If you’ve spent any time here, you already know I’m obsessed with good skin — and with the products that actually deliver it.

I test a lot of things. Some come and go. But a handful of products have stood the test of time — the ones I’ve repurchased five or more times. That’s what makes them my holy grail products.

In this post, I’m sharing my tried-and-true lineup across skincare, body care, haircare, and makeup — the staples that have earned their spot in my forever routine.

Holy Grail Skincare

Best Cleansers for Dry or Sensitive Skin

CeraVe Hydrating Cleanser
My #1 everyday cleanser. Affordable, gentle, and never stripping. I use it in the morning and as my second cleanse at night. It’s probably the product I’ve bought the most in my life.

Esse Sensitive Cleanser
When my skin’s reactive or over-exfoliated, this is the one I reach for. It’s soothing, supports the microbiome and keeps my skin calm and balanced. If I could only keep one cleanser forever — it would be this.

Bioderma Micellar Water
Hands down the best micellar water I’ve ever used. Perfect for gently removing mascara and eye makeup before cleansing. Nothing compares.

Best Serums & Skin Treatments for Anti-Aging

Maysama Green Rooibos AOX Hydrating Atomiser
A hydrating antioxidant mist that’s become an essential part of my routine (and LED sessions). It protects, refreshes and keeps my skin plump and calm. (use code: MARY10 for 10% off)

Maysama Green Rooibos Pressed Serum
Packed with antioxidants that brighten and strengthen the skin barrier. I use it with LED light therapy because it’s been shown to boost LED results by 260 percent. Never LED without it! (use code: MARY10 for 10% off)

Allies of Skin Multi-Peptides + GF Advanced Lifting Serum
This one delivers. Peptides for firmness and elasticity, growth factors for regeneration. I did a 42-day test and the results were undeniable. If you want visible lifting and smoothing — this is it. (use code: SOMARY for 20% off)

Best Moisturisers & Oils for Dry, Mature Skin

Allies of Skin Peptides & Antioxidants Advanced Firming Daily Treatment
My superhero in a tube. It has everything: seven peptides, nine antioxidants, and thirteen brighteners. It hydrates, firms, and brightens all in one. (use code: SOMARY for 20% off)

Allies of Skin Peptides & Omegas Firming Eye Cream
Saved my under-eyes after a device mishap. It brings back plumpness and hydration — a must-have if you deal with fine lines or thinning skin around the eyes. (use code: SOMARY for 20% off)

Augustinus Bader The Rich Cream
My guilty pleasure. Luxurious, deeply hydrating, and worth every penny (unfortunately!). When my skin needs comfort and glow, nothing beats it.

True Botanicals Renew Pure Radiance Oil
This has been with me since before Skin Obsessed Mary even existed. It’s pure radiance in a bottle — deeply nourishing and gives that “your-skin-but-better” glow. (use code: MARY15 for 15% off)

Beauty of Joseon Relief Sun Rice + Probiotics SPF 50
Light, dewy, and non-greasy — this Korean sunscreen feels more like skincare. Hydrating, affordable, and perfect under makeup. A holy grail for dry or mature skin. (use code: SHOPSOM for 10% off)

Holy Grail Body Care

Aveeno After Shower Mist
Effortless hydration in a spray. I’ve featured it in almost every empties video for three years — it’s that good.

OneSkin Body Supplement (OS-01 Peptide)
A true standout. Formulated to target senescent “zombie” cells (a root cause of aging), it completely transformed the crepey skin on my arms. Game-changer. (use code: MARY15 for 15% off)

Aveda Hand Relief Cream
Rich but non-greasy and beautifully scented. I’m fussy about hand creams, and this is the only one I keep rebuying.

O’Keeffe’s Healthy Feet Cream
Not glamorous, but ridiculously effective. Keeps my feet soft and smooth year-round — and it costs next to nothing.

Holy Grail Haircare for Menopause & Mature Hair

Menopause changed my hair overnight — thinner, drier, duller. These are the products that brought it back to life.

Epres Bond Repair Treatment
My number-one hair savior. I apply it to dry hair before shampooing, and it strengthens and smooths like magic. Only wish it came in a travel-friendly bottle! (use code: SOM for 20% off)

K18 Leave-In Molecular Repair Mask
Another bond-repair essential. It helps rebuild and soften hair damaged by heat or color. I buy the big size because I go through it quickly.

L’Oréal Elvive Wonder Water
The most underrated drugstore hair product ever. Works in eight seconds to smooth, add shine and de-frizz without weighing hair down. A travel must.

Pureology Color Fanatic Leave-In Spray
My everyday heat protectant and detangler. Lightweight, smells amazing and the mini version is perfect for travel.

Holy Grail Makeup

Trinny London BFF Cream SPF 30
Half skincare, half makeup — it’s my “look polished with zero effort” product. It blurs imperfections, adds glow and smells divine.

Maybelline Baby Lips in Cherry Me
My forever tinted balm. Adds just the right pop of color with lasting moisture. I’ve probably gone through 50 of these — if anyone knows a perfect dupe, tell me!

Final Thoughts: Building Your Own Holy Grail Routine

So there you have it — my 2025 Holy Grail beauty lineup, filled with the skincare, haircare and body products I’ll never stop repurchasing.

Some of these have been part of my routine for years, others are newer loves that instantly earned holy-grail status. Either way, they’re the products that deliver real, visible results.

Maybe I’ll make this a yearly series — it’ll be fun to see what changes!

What about you?
On my YouTube channel tell me in the comments: what are your holy grail products — the ones you rebuy without even thinking?

And if you found this helpful, watch the video below, share it with a fellow skincare lover and make sure you’re subscribed so you don’t miss my next deep-dive.

Until next time — here’s to healthy, glowing skin at every age.