The Best Beauty Products of 2025
The 25 standouts that truly earned their place
I tried over 150 products in 2025, and let me tell you — there were some serious winners.
Products that genuinely bowled me over. The kind that make you pause, take notice, and think, yes… this is worth every single penny.
So today, I’m sharing my top 25 products of 2025. These are the standouts across skincare, body care, hair, makeup, beauty devices, and a few extras that surprised me along the way. Links and discount codes at the end of this post!
This is hands-down my favourite post of the year.
We’re going to move quickly (because there’s a lot to cover), starting with skincare — and more specifically, Allies of Skin, because two of their products completely blew my mind this year.
Skincare Winners of 2025
1. Allies of Skin Beta Glucan Resveratrol Advanced Hydrating Serum
I’ve said it before, and I’ll say it again — this is a double-whammy product.
It’s both a potent antioxidant serum (with eleven antioxidants) and one of the most effective hydrating serums I’ve ever used. One product doing two very important jobs, beautifully.
This is, hands down, the best hydrating serum I’ve ever tried.
2. Allies of Skin Founders Essence 56
There are 56 actives in this formula, which is frankly wild.
It brightens, strengthens the barrier, refines texture, and delivers serious hydration. This is bright, glassy skin in a bottle.
I use it every single night before moisturiser, and my skin absolutely drinks it up.
Yes, she’s expensive — but she’s exceptional.
Bloomeffects: A Growing Love Affair
I have two products here from Dutch brand Bloomeffects, and honestly, I think 2026 is going to be the year of me and Bloomeffects. The more I try, the deeper the love.
3. Bloomeffects Black Tulip Eye Treatment
This eye treatment ticks every box: stem cells for firming, rosemary leaf extract, peptides, and caffeine to depuff and brighten.
But the real magic? The texture and the cryo applicator. Cooling, massaging, and genuinely soothing — it feels like a proper treatment, not just an eye cream.
A little bonus: I pair this with my reusable silicone eye masks about four times a week, and the absorption is even better. Divine.
4. Bloomeffects Royal Tulip Hydrating Bi-Phase Tonic
If you love a milky toner, this one is special.
It calms, balances, hydrates, and gives your skin that soft, cushioned feel. It’s especially beautiful in a morning routine when your skin needs a gentle reset.
Absolutely gorgeous.
5. Educated Mess Golden Hour Gold-Stabilised Vitamin C
This is the product that brought me back to L-ascorbic acid.
The vitamin C is encapsulated in gold, which helps stabilise it, improve penetration, and reduce irritation. It’s also packed with hydrating ingredients and plays well with everything else in my routine.
A joy to use — and very effective.
6. Melumé Calm Balm
This has become my go-to whenever my skin needs comfort.
It’s a rich balm that melts into an oil and instantly soothes irritation. Perfect for tretinoin flakiness, over-exfoliation, or just plain angry skin.
A real skin saver.
7. Rephr Intense Hydration Cream
This might be the deal of the year.
It’s rich, unapologetically moisturising, and absolutely not for oily skin. Think shea butter, glycerin, and macadamia oil — proper nourishment.
The performance is shocking for the price. And if you buy it through Rephr’s concept store and leave an honest review after 60 days, it drops to nine dollars.
Nine.
Mind-blowing.
8. Sachi Peptide Pro-Resilience Serum Concentrate
This one is newer to me, but it earned its place fast.
It’s lightweight, elegant, soothing, and perfect for sensitive skin. It supports the barrier, calms inflammation, and feels beautiful to use.
There will absolutely be more Sachi in my routine next year.
9. True Botanicals Bronze Well Regenerative Glow Drops
If an oil and a bronzer had a baby, this would be it.
Yes, the name is a lot. But the product is magic. It gives the most natural, sun-kissed glow — like you’ve just come back from holiday — even in the dead of winter.
Deeply hydrating and incredibly flattering.
10. YSE “Take It Off” Cleanser
Before we move on, we have to talk about this cleanser.
Luxury from the moment you touch it. Heavy glass bottle, gorgeous slip, and it glides effortlessly over dry skin, dissolving makeup and grime without stripping.
Your skin feels soft, comfortable, and properly clean. I adore this product.
Body Care
11. OneSkin Body Supplement
This was the product that changed everything.
Its OS-1 peptide targets senescent (zombie) cells — the ones that damage healthy skin around them. And I’m not exaggerating when I say this eliminated the crepey skin on my arms.
I will never stop using it. This is my top product of 2025, full stop.
12. Papatui Enhancing Tattoo Balm
This one surprised me.
Gary picked it up on a whim, and now it’s part of my daily routine. I use it on my tattoos and on my brows (which are tattooed), and I truly believe it’s helped with longevity and vibrancy.
Also — their coconut deodorant is my all-time favourite.
Hair Care: The Year of the Scalp
2025 taught me to treat my scalp like skin — because it is.
13. Remi Bye Bye Build-Up Scalp Exfoliator
Exfoliating the scalp has been a total game changer.
This AHA/BHA treatment clears dead skin, excess oil, and product build-up, helping with itch, flaking, and overall scalp health. I use it once a week on dry hair before washing.
A healthy scalp really does lead to better hair.
14. Dove Bond Strength Peptide Complex Hair Mask
This is the best hair deal of the year.
Menopausal hair turned mine into straw overnight — and this brought it back to softness after one use. I use it as a conditioner, leave it on for about four minutes, and I’m done.
It costs about ten dollars and performs like a luxury product. I buy one every time I’m back in the US.
Makeup (From a Non-Makeup Person)
15. Dior Forever Skin Perfect Foundation Stick
This is the only makeup product that lives in my bag.
It’s compact, flexible, foolproof, and flawless on the skin. Perfect for touch-ups or emergency makeup moments.
Hard-working and brilliant.
16. Kiko Coloured Balm in Almond
Less than seven euros and absolutely perfect.
Hydrating, glossy, flattering — and it lives in my wallet. Goes everywhere with me.
17. RMS Master Radiance Base
I don’t use this as a highlighter. For me, it’s a pre-foundation glow base.
It smooths, softens, and gives a warm, healthy radiance that lasts all day. Even when my makeup breaks down, the glow stays.
I’m obsessed.
18. Sweed Lash Lift Mascara (Dark Brown)
The best mascara I’ve ever tried.
The wand is tiny and precise, grabs every lash, and gives length for days. I genuinely can’t imagine anything topping this.
Devices I Actually Use
19. DermRays Revive Laser
This device improved my skin texture and tone noticeably.
I don’t expect devices to turn back time — I want them to slow it down. And this absolutely did that for me.
20. Maysama LED Light Therapy Hand Glove
This is genius.
Hands-free LED for your hands, so you can type, scroll, or do chores while treating one hand at a time. I use LED daily on my face, scalp, neck, chest — and now my hands too.
I’m delighted.
21. Dyson Airstrait
The only way I can make my hair look good.
I’m styling-impaired. This dries and straightens at the same time, and if it died tomorrow, I’d replace it immediately. No hesitation.
22. Suri 2.0 Sonic Toothbrush
Sleek, sustainable, and genuinely effective.
Aluminium body, plant-based bristles, powerful sonic cleaning, and a UV-C sanitising travel case. Took a little getting used to — now I love it.
The Extras
23. Viktor & Rolf Good Fortune
I’m not a fragrance person, but this one got me.
Creamy vanilla, soft florals, and warmth. This is now my scent.
24. Quince Italian Leather Handwoven Crossbody
This is my everyday bag.
Italian leather, under $100, fits all my essentials, and goes with everything. I reach for it constantly.
25. Ruti Barrel Jeans
I’m 5’1”, and finding jeans is a nightmare.
These fit perfectly. The proportions are right, the length is right, and they’re comfortable enough to wear multiple times a week. Expensive — yes — but worth it.
Final Thoughts
So that’s my Best of 2025.
Are any of your favourites on this list?
And if not — what were your standout finds this year?
Tell me, because if I haven’t tried it yet… I want to.
Thanks so much for being here, and here’s to a brilliant 2026. 💛
↠ ALLIES OF SKIN (US.ALLIES.SHOP) | Beta Glucan & Resveratrol Advanced Hydrating Serum: https://go.shopmy.us/p-36743681 (use code: SOMARY for 20% off)
↠ ALLIES OF SKIN | Founder's Essence 56 Ellagic and P.A.D. Light Reflecting Fluid: https://go.shopmy.us/p-36743828
↠ BLOOMEFFECTS | Black Tulip Eye Treatment: https://go.shopmy.us/p-36743870 (use code: Skin Obsessed Mary for 20% off)
↠ DIEUX | Forever Eye Masks: https://go.shopmy.us/p-36743944
↠ BLOOMEFFECTS | Royal Tulip Hydrating Bi-Phase Tonic - Default: https://go.shopmy.us/p-36743966 (use code: Skin Obsessed Mary for 20% off)
↠ EDUCATED MESS | Golden Hour Gold-Stabilized Vitamin C Serum: https://go.shopmy.us/p-36743984 (use code: SOMARY15 for 15% off)
↠ MELUME SKINSCIENCE | Calm Balm: https://go.shopmy.us/p-36744012
↠ RÈPHR | Intense Hydration Cream 1.0: https://go.shopmy.us/p-36744028
↠ SACHI SKIN | Peptide Pro Resilience Serum Concentrate: https://go.shopmy.us/p-36744074 (use code: SOM15 for 15% off)
↠ TRUE BOTANICALS | Bronze Well Regenerative Glow Drops: https://go.shopmy.us/p-36744089 (use code: MARY15 for 15% off)
↠ YSE BEAUTY | Take It Off Gel-Oil Cleanser: https://go.shopmy.us/p-36744096
↠ ONESKIN | OS-01 Body Topical Supplement: https://go.shopmy.us/p-36744265 (use code: MARY15 for 15% off)
↠ PAPATUI | Enhancing Tattoo Stick: https://go.shopmy.us/p-36744286
↠ Triple Action Complex Men's Deodorant: https://go.shopmy.us/p-36744324
↠ REMI | Bye Bye Build Up Scalp Exfoliator *Use MARY10 for 10% Off: https://go.shopmy.us/p-36744372
↠ DOVE | Dove 10-in-1 Bond Strength Serum Mask, 9.2 OZ: https://go.shopmy.us/p-36744384
↠ DIOR | Forever Skin Perfect Multi-Use Foundation Stick: https://go.shopmy.us/p-36744411
↠ KIKO MILANO | Coloured Balm: https://go.shopmy.us/p-36744419
↠ RMS BEAUTY | Master Radiance Base - Rich In Radiance: https://go.shopmy.us/p-36744474 (use code: SOMARY20 for 20% off)
↠ SWEED BEAUTY | Cloud Mascara: https://go.shopmy.us/p-36744537
↠ DERMRAYS | Revive *Use Mary13 for $130 Off: https://go.shopmy.us/p-36744554
↠ MAYSAMA (MAYSAMA.COM) | Therapy Hand Glove: https://go.shopmy.us/p-36744585 (use code: MARY10 for 10% off)
↠ DYSON | Alisador Secador De Cabelo Dyson Airstrait: https://go.shopmy.us/p-36744599
↠ SURI | Suri Sonic Toothbrush : https://go.shopmy.us/p-36744619 (use code: SOM10 for 10% off)
↠ VIKTOR & ROLF | Good Fortune Eau De Parfum Spray: https://go.shopmy.us/p-36744911
↠ QUINCE | Italian Leather Handwoven Crossbody: https://go.shopmy.us/p-36745389
↠ RUTI | The Petite Classic Barrel Leg Jeans: https://go.shopmy.us/p-36745431 (use code: SOM15 for 15% off)
